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Introduction
1stDibs can be a great platform for jewelry sellers. The marketplace connects high-end buyers with sellers of fine jewelry, antiques, and one-of-a-kind items. Even though 1stDibs is an exclusive site and only approved members can sell on their platform - the competition is fierce.
If you're looking to sell more jewelry on 1stDibs and stand out against the competition, you need to know how to do it. In this guide, you'll learn how to optimize your product listings on 1stDibs to increase sales.
Tip 1: Have a Good Profile
Every seller on 1stDibs has their own personal profile page. Here you can set up your store, upload your logo and banner, and add a bio.
Try to tell a story about your brand, its history, and your mission. This can help buyers learn more about your company and build a connection.
The more you write the better, as it will also help your 1stDibs store come up in Google Search.
Tip 2: Write Good Descriptions
Product descriptions matter, especially when selling high-end jewelry. They tell a story about your piece and give buyers all the information they need to make a purchasing decision.
The best descriptions give the product a personality, highlight all the intricacies of the design, and lure the buyer to keep reading. It's a great place to weave creativity with hard specifications like stone types, carat weights, materials, etc.
The more information you can give about your item, the easier it will be for people to make an informed decision about whether or not they want to buy it. If you only write in a few basic lines about your item, it won't stand out.
The same goes for measurements and condition. If a buyer knows what size ring they wear (or want), they'll easily be able to tell if yours is right for them. And if they're fairly picky about condition — you'll need to tell them exactly what kind of shape your item is currently in.
Tip 3: Use Keywords in your item title and description
Keywords are important for your item to show up in search results, so use keywords that are relevant to the item you're selling.
Once you have decided on your title and description keywords, make sure that they're repeated multiple times throughout the copy so people who are searching don't miss them.
Some obvious keywords you can use are: shape, materials, carat weight, stone types, and designer (if applicable). But you can also get more creative, especially in the description, by providing context on the item's history.
Doing this will also help your products rank higher in 1stDibs search results and come up on Google Search.
Tip 4: Fill out all the relevant listing fields
Filling out all the 1stDibs listing fields with your jewelry product specifications is incredibly important. It gives buyers all the information they need at a glance and helps your products get discovered when buyers are using 1stDibs search and filters.
We know - there are a ton of fields to fill out and doing this for multiple items can take a lot of time. But trust us - it's worth it.
When you fill out all the fields with your product specifications, buyers will be able to find exactly what they're looking for when searching on 1stDibs. This will also help your products come up in Google Search.
Want to know how to automatically fill out all the jewelry product specifications? Check out Uploadify.
Tip 5: Use technology to speed up your process
The Hemingway App is great for keeping your product descriptions in check. The app highlights lengthy, complex sentences and common errors. It will also tell you if your sentence is so dense and complicated that your readers will get lost trying to follow its meandering, splitting logic.
Once you've done all the hard work of writing the perfect product description, the last thing you want to do is go and manually enter all this information.
Uploadify automates the upload process to 1stDibs. All you need to do is paste your product description and our AI will analyze it to fill in all the relevant listing fields with incredible accuracy.
If you have your product descriptions on your website or even in a Google document, you can use Uploadify to quickly upload your jewelry products to 1stDibs.
Don't have a place where your product descriptions and photos live? No worries - you can type them into Uploadify directly and fill in all the relevant details with a click of a button.
Conclusion
In the end, you want to make sure that you are as thorough and specific as possible when filling out information about your profile and items.
Try to tell a story about your brand and your times to build a story and connect with the buyer, while weaving in hard specifications about your items to give them all the info they need at a glance.
Being as descriptive as possible will also help people find what they’re looking for, make it easier to buy from your store, and improve discoverability in search.
Try to use technology to your advantage. There are plenty of free tools that will help you write better product descriptions and quickly upload jewelry to 1stDibs.
If you want to automate this process - check out Uploadify.